The Yoga Factory approached Bucks Creative to help with its creative impact across digital and printed media.
Firstly, the logo was redesigned to have a more contemporary and modern feel to it. The original design used the Om symbol, a sacred sound & spiritual icon within Indian religions. Whilst this reflected the origins of yoga, we felt that it didn’t communicate so well on the level of the younger audience of the company. The new logo typeface uses a soft-edged sans serif font, while the icon illustrates a person stretching, reflecting the controlled movement taught in yoga.
The current website has been converted from a dated HTML design to the modern WordPress platform. Moving the site to the open-source content management system (CMS) has enabled the business to control the content themselves and offer its visitors a more user-friendly and mobile responsive experience.
We have also been working closely with The Yoga Factory to develop their current teacher training packs. We felt freshening up the design was key to communicating the content effectively, both to the teachers teaching the classes and also the children/students learning the routines themselves.
Run by the yoga guru Trish Munro, The Yoga Factory supports the learning and development of breathing techniques and routines through school-based programmes across the UK. The main benefit which the programme promotes is helping children to focus on their learning at school. This is achieved by building the structure of the calming art into the mainstream curriculum.
Why choose Bucks Creative?
As with all creative businesses, our clients come to us with the intention of adding creative flair to their projects. Sometimes though, they are not sure exactly what to expect, or in fact, what they want.
Why do I need things designing?
Handing over a document of solid text to someone can make the reading of their ‘important’ & relevant information a laborious task (as a result, they glaze over). A designer will help you de-clutter, focus and communicate your project effectively, and legibly.
Feeding the brain with good design
So, the job of the designer, in our eyes anyway, is to make ‘laborious’ text easy and enjoyable to read. Bite size chunks of information, digestible by the brain, are in turn more likely to be absorbed by the brain. It’s about creating a readable, functional piece of ‘art’.
Creative. Local & further afield
Some of our clients are based locally in Bletchley, Milton Keynes, Leighton Buzzard, Aylesbury & Northampton. Others are further afield in London and beyond. Wherever you are, we adapt & cater for your creative needs. Drop us a line to see how we can help.