El Camino is a Mexican food restaurant based in the city of Oslo, Norway. They required a freshen up on their current design and wanted to reflect the raw and organic feel that their website and other branding was displaying. Printed on uncoated, brown recycled paper.
As a restaurant brand, El Camino’s edgy feel helps give them individuality, boldness and present in the market they serve in. Oslo is an area with a lot of restaurants, takeaways and the like, so standing out is key. The artwork that Bucks Creative has designed reflects the organic, hand-made nature and inspirations of the company.
The camper van (below) is an unusual choice for people who don’t know the company. The original illustration was created by the owner of the business and wanted to use it in the design to give the company a personal touch. Telling a story to your customers is a great way of engaging and generating business. A companies success can be due to a journey that a proprietor has been on, and to be able to share this is not only great for telling your customers, but also for budding business owners, and owners-to-be.
To read the full story on the company and further creative inspiration of theirs visit the El Camino website here.
Why do I need things designing?
Being a graphic designer isn't just about making things look pretty. Handing over a document of solid text to someone can make the reading of their 'important' and relevant information a laborious task (as a result, they glaze over). So, our job is to add creativity and consistency into your projects to make them stand out from your competitors.
Feeding the brain with good design
So, the job of the designer, in our eyes anyway, is to make 'laborious' text easy and enjoyable to read. Bite size chunks of information, digestible by the brain, are in turn more likely to be absorbed by the brain. It's about creating a readable, functional piece of 'art'.
Need creative help?
Not a problem! Some of our clients are based locally in Bletchley, Milton Keynes, Leighton Buzzard, Aylesbury & Northampton. Others are further afield in London and beyond. Wherever you are, Bucks Creative adapt & cater for your creative needs. Drop us a line to see how we can help.