Brand Identity

Logo & brand identity design is an important asset to any business, organisation or group, and benefits them greatly by being recognisable to their target market. The type of customers we help range from startups looking for new ideas, to existing businesses and organisations looking for a refresh.

Our brand identity services include:

  • Logo and identity development
  • Brand guideline generation
  • Colour-ways research and development

Having a brand identity which stands out from your competition is vital, but so is keeping it simple and concise. A happy balance is required to target your customers and get your logo noticed, and remembered. A perfect example is Nike with their ‘swoosh’. It’s so easy to recognise and remember, and as long as you have a good product to back up your easy-to-remember brand, you’ll be in good stead.

Another good one they teach you in design school is the FedEx logo’s ‘hidden arrow’ – see if you can spot it!

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