Are you ready for AMP?
With the continuing rise of mobile device users, websites need to be more mobile friendly. Apple and Android are continuing to compete with their devices and hardware, and delivering speedy loading web pages into search results sits with Google. Are you AMP ready?
So what is AMP?
The AMP Project (Accelerated Mobile Pages) is a Google-led project to deliver fast loading web pages to mobile devices. Still in development, the initiative is said to bump AMP friendly pages up the Google rankings, as long as google can see it in your web page source code.
As you’ll see below the AMP Project is getting attention from all angles of online business. Competing to get to the top of Googles unknown algorithm is tricky business, but making sure the pages you create are friendly for the robots to see is the key.
Delivering fast loading pages to mobile users globally
Whilst it’s still in the pipeline to increase availability for the masses, the AMP Project is still in the fairly early stages of development. Yoast SEO, for example, which is the plugin we use for our Search Engine Optimisation recommends a particular plugin. They currently have support for only blog post page types but want to expand as soon as development, well… develops.
If you use Yoast, you can find the information on their plugin recommendations here: https://yoast.com/setting-up-wordpress-for-amp-accelerated-mobile-pages/
How does Google know I’ve got AMP ready pages?
Once set up correctly, your post or page will feature a special type of link called a ‘rel’ link pointing Google to the AMP ready page. This is normally the same URL as the desktop page, but with /amp on the end. For this page, you can find the AMP version here: https://www.buckscreative.co.uk/case-study-amp-accelerated-mobile-pages/amp
On the AMP page, there is a link directing the search engine back to the desktop version. Obviously, there is a lot more involved than just this, and your AMP page has to follow certain coding rules to be validated. More information on this can be found here: https://support.google.com/webmasters/answer/6340290
Where to now?
We’ve implemented AMP into our blog pages, so if you are viewing on a mobile device and saw the “AMP” sign next to the link on Google, let us know how you got on, we’d be interested to hear thoughts. As mentioned above it is a project still in the making, so to learn more and get updates on the latest from the AMP Project, check them out here: https://www.ampproject.org/