Case Study: Working Free Ltd
Working Free Ltd aims to be the UK’s leading provider of business development advice. Aimed at director-level workers looking to break into working for themselves, the website offers guidance in all business-related areas.
Services offered by Bucks Creative included:
Bucks Creative were asked to design web visuals and help improve the usability of the Working Free website. The site contains a lot of important information, therefore signposting customers is vital. The project is ongoing and continually growing. Next steps are to include social media presence building and encourage engagement within the website and services on offer.
We were also asked to develop the branded icon of the business. Keeping it very similar to before, Bucks Creative’s creative team simplified the iconography and added a glass-like effect to bring across the meaning of the brand. This being to work free from the shackles of employment.
With contributors (or Technical Topic Partners) serving each area of expertise featured on the site, readers are able to gain a snapshot of information they might require – leading to contact with the TTC for further assistance where required.
Bucks Creative is assisting with the digital design and marketing of the company. This so far has included social media integration, website design, and digital presentation creation. This is an ongoing project gradually growing and evolving each week.
You can find out more about the project by visiting the Working Free Ltd website.
Why choose Bucks Creative?
As with all creative businesses, our clients come to us with the intention of adding creative flair to their projects. Sometimes though, they are not sure exactly what to expect, or in fact, what they want.
Why do I need things designing?
Handing over a document of solid text to someone can make the reading of their ‘important’ & relevant information a laborious task (as a result, they glaze over). A designer will help you de-clutter, focus and communicate your project effectively, and legibly.
Feeding the brain with good design
So, the job of the designer, in our eyes anyway, is to make ‘laborious’ text easy and enjoyable to read. Bite-size chunks of information, digestible by the mind, are in turn more likely to be absorbed. It’s about creating a readable, functional piece of ‘art’ or graphic design/communication.
Creative. Local & further afield
Some of our clients are based locally in Bletchley, Milton Keynes, Leighton Buzzard, Aylesbury & Northampton. Others are further afield in London and beyond. Wherever you are, we adapt our response to your creative needs. Drop us a line to see how we can help.