Case Study: El Camino
El Camino is a Mexican food restaurant based in the city of Oslo, Norway. They required a freshen up on their current design and wanted to reflect the raw and organic feel that their website and other branding was displaying. Printed on uncoated, brown recycled paper.
Services offered by Bucks Creative included:
- Design for print
- Restaurant menus
- Food & beverage promotions
Creative Brief
Bucks Creative were asked to design various collateral for the restaurant, including a taco menu, and a poster displaying suppliers. As a restaurant brand, El Camino’s edgy feel helps give them individuality, boldness and presence in the market they serve in. Oslo is an area with a lot of restaurants, takeaways and the like, so standing out is key. The artwork that Bucks Creative has designed reflects the organic, hand-made nature and inspirations of the company.
The camper van (above poster) is an unusual choice for people who don’t know the company. The original illustration was created by the owner of the business and wanted to use it in the design to give the company a personal touch. Telling a story to your customers is a great way of engaging and generating business. A companies success can be due to a journey that a proprietor has been on, and to be able to share this is not only great for telling your customers, but also for budding business owners.
To read the full story on the company and further creative inspiration of theirs visit the El Camino website here.
Why choose Bucks Creative?
As with all creative businesses, our clients come to us with the intention of adding creative flair to their projects. Sometimes though, they are not sure exactly what to expect, or in fact, what they want.
Why do I need things designing?
Handing over a document of solid text to someone can make the reading of their ‘important’ & relevant information a laborious task (as a result, they glaze over). A designer will help you de-clutter, focus and communicate your project effectively, and legibly.
Feeding the brain with good design
So, the job of the designer, in our eyes anyway, is to make ‘laborious’ text easy and enjoyable to read. Bite-size chunks of information, digestible by the mind, are in turn more likely to be absorbed. It’s about creating a readable, functional piece of ‘art’ or graphic design/communication.
Creative. Local & further afield
Some of our clients are based locally in Bletchley, Milton Keynes, Leighton Buzzard, Aylesbury & Northampton. Others are further afield in London and beyond. Wherever you are, we adapt our response to your creative needs. Drop us a line to see how we can help.
