Aside from seeing lots of great cars at Autosport International 2018, the NEC at Birmingham had plenty of other things going on to make a petrol head a happy man. Tool shopping, engineering demos, and just mooching around for a few hours being snap happy with the camera made for a good afternoon away from the studio.
This was my first year visiting ASI and after going to Goodwood Festival of Speed 2017, which was a slightly alternative (and more undercover) experience – both equally as enjoyable.
I was lucky enough to be invited by my buddies at Momentum Social (www.momentumsocial.co.uk) as I’ve been working on a few creative projects with them the past month, and strolling around the NEC for the afternoon didn’t disappoint. Being immersed in automotive design was never going to be a bad thing either. With my media pass in hand getting up close and personal with the Ferrari’s (pictured above), was a real highlight.
Thursday saw the WRC 2018 season launch, which for me was great to get up close to the motors and have a good look at the livery designs. I was looking for consistencies and popularity across the board with the livery creative but to be honest I think there is no clear trend, other than to make sure your brand/lead sponsor/race team shines through and stands out on the grid.
BTCC lovers will know that a classic creative example is Honda Yuasa Racing and their stand out orange design. Sticks out like a sore thumb, imprints on your mind, successful design. The BTCC also had a good array of touring cars on show at Autosport International 2018 to tie in with their 60 year anniversary which was good to see.
Here are some photos of ours from the day, and don’t forget to keep up to date with all our latest creative by following us on instagram @BucksCreativeLtd.
Thanks for reading
Iain – Founder, Bucks Creative