Artificial intelligence and what it means for marketing

What is Artificial Intelligence?

Artificial Intelligence (AI) is computer-generated brainpower, used for automation, monitoring, analysis and even spying! AI is all around us, but are the machines already planning their world domination? Or are they here to help? George Orwell’s 1984 hypothesised the ‘big brother is watching you’ concept, that’s not far from truth now.

Where is Artificial intelligence used?

Artificial Intelligence is used in nation-wide CCTV, cash machines and credit card readers in the form of trackable data. It doesn’t stop there, smartphones have become the perfect consumer trackers. Google, Facebook and many other tech giants can use location services to see where you are an even who you’re engaging with, using an algorithm to process the data. This intelligence translated into digital marketing and media means companies like Facebook & Google have gained unprecedented insights into the lives of consumers.

What this means for marketing

  • Gives companies a competitive edge
  • Advertisers can create more personalised content
  • Data-driven targeting means customers get a more meaningful experience
  • Tailored shopping experiences (in shops and retail outlets)
  • Customised and guided digital purchases – online retailers are able to get the product that YOU want to see and buy in front of you quicker through Artificial Intelligence

A simple form of AI is the use of SEO (search engine optimisation), Google’s AI crawls pages to determine their relevance and ranks them based on keywords. Success means making sure the content on your website is of high quality and easily readable by search engine. All of the data on a website has to be viewable and sortable by these bots in order to be found. When someone searches for something on a search engine, Google will only show things which it deems relevant.

In conclusion, Artificial Intelligence is quickly becoming the future of faster, more personalised marketing strategy. Companies need to begin educating and adopting automation strategies in order to keep up with the ever-changing industry.

Hope the above has helped, if there’s anything you think we might be able to help out with your creativity, feel free to get in touch.

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